SC&RA 65th Anniversary Annual Conference

SCRAThe Specialized Carriers and Rigging Association is celebrating its 65th Anniversary, April 2-6, 2013 at its Annual Conference in Scottsdale, Arizona. The program features superior business management and industry speakers; the largest Products Fair in Association history with 90 exhibitors; the 2013 Awards and Recognition Dinner and the Foundation Gala Dinner and Reception: “Flashback to the 80s” — raising funds for the Specialized Carriers and Rigging Foundation research, scholarship and grants programs. More than 600 executives in the crane, rigging and specialized carrier industries are expected to attend from around the world.

The Conference will be held at the Westin Kierland Hotel and will include a number of business networking events, the 2013 Hauling and Rigging Job of the Year Competitions, the International and first time attendee receptions and board, governing committee, and working committee meetings. The program also includes a variety of social programs including golf, tennis and fun run events.

The opening session presenter on the program is Mark Scharenbroich an Emmy award winning motivational and business speaker. His program, “Nice Bike- Making Connections for Business and Education” focuses on ways companies can build, motivate and empower more effective teams.

A panel of insurance providers and experts on transportation, crane and rigging companies will address: “Risk Management: Does Your Agent Know Your Business?” Jeff Haynes of  USI Insurance Services, David Wittwer of The Buckner Company and Rick Emery of Emery and Kerrigan will discuss specific support your insurance agent should provide to evaluate your coverages and help you control your rates. Key factors include proactively managing CSA scores; evaluating your business to include appropriate coverage and recommending improvements in operations to reduce accidents and exposure.

Investigative reporter, journalist, Sports Illustrated Editor and New York Times best-selling author Don Yaeger will present: “What Makes the Great Ones Great.” Mr. Yaeger has identified sixteen consistent characteristics of greatness found in all super-achiever athletes/coaches. He will explore how champions such as Michael Jordon, Chris Evert, Tom Brady, Dwayne Wade, Mia Hamm Drew Brees and Mike Krzyzewski think, prepare, work and live that makes them great. He will show how these characteristics can be applied to your personal and professional life.

Apollo Robbins, the Gentleman Thief will show attendees how easy it is to have something stolen from them as they walk in public places. His highly entertaining presentation is designed to make participants more aware of their surroundings so they can be less of a target for pick-pockets and thieves.

Business blogger, author and communications production company owner, Kevin Coupe will present “The Big Picture: Essential Business Lessons from the Movies.” He coauthored a book of the same title in which he explores how companies and organizations can create a central narrative that presents a consistent message and image to employees, customers and prospects. Mr. Coupe will use examples from popular movies including “Citizen Caine,” “The Godfather Series,” and “Up in the Air.”

“The Art of Customer Retention – Developing a Brand That Can Be Trusted” is the title of the presentation by Jason Young, president of LeadSmart Inc. and author of Culturetopia – the ultimate high performance workplace. Jason developed theories and practical approaches to improve and maintain superior customer service at Southwest Airlines, the consistent top-rated airline in the business.  He produced programs designed to cultivate long-standing, customer relationships and loyalty based on delivering superior service. His message is to provide practical advice to indicate how extraordinary customer service can help a company’s bottom line; organizations can implement “customer defined” service; and how your business can translate a “moment of truth” into a legacy of customer service.

The final speaker at the conference will be Damian Mason mixing humor with a key message: “Remember Your Business Purpose.” He started his career setting records in the sales department of Fortune 500 Company, Cooper Industries. He became a student of business and evolved his presentation to look at how companies and employees can drown in processes, procedures, people issues, policies and problems, the Five Ps. Mr. Mason uses humor to help executives retain his message. He reminds people why they went into business in the first place and focuses on how organizations can truly meet the needs of the customer.

The Closing Night Awards and Recognition Dinner will feature: The Golden Achievement Award which is presented to a person who has provided superior service to the industry and SC&RA; The Environmental Award is presented to a company that has made an extraordinary contribution to improving the condition of the planet; and The Jobs of the Year  Awards are presented to companies in various categories that have made extraordinary use of technology, engineering principles and/or overcome great obstacles to successfully lift, move and place large and heavy equipment or material.

SC&RA will also present a variety of Safety Awards including companies with very low rates of accidents in crane and rigging and specialized transport; the Driver of the Year Award given to one extraordinary driver who has gone above and beyond in safety, heroism and/or community service; the Million Miler Awards are given to drivers who have driven for at least one million consecutive miles without an accident; and the Crane Operator Awards are presented to certified professionals who have operated a crane for at least 10,000 hours without an incident or accident.

Early-bird registration is available until February 22 at $639 for SC&RA business participants, $339 for spouses and $259 for children (12-18). Non-member early-birds are charged $909 for industry representatives, $559 for their spouse and $379 for children.  After February 22, registration fees increase. Go to SC&RA’s webpage to see the full Annual Conference Program, learn about the hotel, and to register as an attendee or exhibitor.  For further information please call 1-703-698-0291.

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